Actress Paris Hilton surprised fans with a striking new look while walking the runway at Gucci’s Cruise 2027 fashion show in New York City’s Times Square on Saturday, May 16.
The 45-year-old media personality and DJ appeared nearly unrecognizable as she debuted long, dark brunette hair during the high-profile fashion event.
Hilton took to the runway wearing a bold canary yellow belted dress paired with black heeled boots. She completed the look with a fur coat draped over one shoulder and carried a cherry red handbag as she walked through the center of Times Square.
Later in the evening, the mother of two kept the brunette hairstyle while changing into an all-black outfit for a visit to the Gucci Mansion.
Hilton also shared a video from the runway on her Instagram Story, joking about the iconic location of the fashion show.
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“Turning Times Square into a Gucci runway? That’s hot,” she wrote.
The GucciCore: Gucci Cruise 2027 presentation featured several celebrity appearances and transformed the heart of Manhattan into a luxury catwalk surrounded by giant digital billboards and crowds of spectators.

Hilton was joined by several high-profile stars on the runway, including supermodel Cindy Crawford, actress and model Emily Ratajkowski, and former NFL quarterback Tom Brady.
The event quickly gained attention online as fans reacted to Hilton’s dramatic hair transformation and glamorous runway appearance.
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